Tokyo and tech through the eyes of a split pea

Live ads, before your eyes!

NYT article on a new Nissan advertising campaign in theaters using live actors/actresses. Thanks bubblegeneration, who’s comments I agree with:

First, it’s (very) different. Second, it’s better – it directly addresses the credibility gap: most consumers think most ads are bullshit. Third, it’s revolutionary because it offers consumers a new value proposition.

I hate seeing ads before movies, but I’d rather see a live performer than a mind-numbingly idiotic Coke ad designed to get me to salivate like a Pavlovian dog. That’s because the live performer has a far stronger incentive to put on a good show than the Coke ad does.