Paul Graham’s Guide to Investors
Here’s a fascinating read by Paul Graham on factors startup founders should keep in mind while seeking investors, angel or VC. In exploring the options myself for a few of our projects (miistation and kirakirajin) the topic inevitably turns to valuations, which I’ve found more difficult than expected to respond to. There’s the money you need, and the money you want. Since in the course of discussing raising capital the subject of valuations comes up virtually every time, you would think it’s an important subject, right? Imagine my surprise to read what Paul has to say, followed by a few other favorite snippets (bolding mine):
8. Valuations are fiction.
VCs admit that valuations are an artifact. They decide how much money you need and how much of the company they want, and those two constraints yield a valuation.
…
If valuations change depending on the amount invested, that shows how far they are from reflecting any kind of value of the company.
Since valuations are made up, founders shouldn’t care too much about them. That’s not the part to focus on. …
So why do founders chase high valuations? They’re tricked by misplaced ambition. They feel they’ve achieved more if they get a higher valuation. They usually know other founders, and if they get a higher valuation they can say “mine is bigger than yours.” But funding is not the real test. The real test is the final outcome for the founder, and getting too high a valuation may just make a good outcome less likely.
The one advantage of a high valuation is that you get less dilution. But there is another less sexy way to achieve that: just take less money.
9. Investors look for founders like the current stars.
Ten years ago investors were looking for the next Bill Gates. This was a mistake, because Microsoft was a very anomalous startup. They started almost as a contract programming operation, and the reason they became huge was that IBM happened to drop the PC standard in their lap.
Now all the VCs are looking for the next Larry and Sergey. This is a good trend, because Larry and Sergey are closer to the ideal startup founders.
Historically investors thought it was important for a founder to be an expert in business. So they were willing to fund teams of MBAs who planned to use the money to pay programmers to build their product for them. This is like funding Steve Ballmer in the hope that the programmer he’ll hire is Bill Gates—kind of backward, as the events of the Bubble showed. Now most VCs know they should be funding technical guys. This is more pronounced among the very top funds; the lamer ones still want to fund MBAs.
If you’re a hacker, it’s good news that investors are looking for Larry and Sergey. The bad news is, the only investors who can do it right are the ones who knew them when they were a couple of CS grad students, not the confident media stars they are today. What investors still don’t get is how clueless and tentative great founders can seem at the very beginning.
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Investors have no idea how much they damage the companies they invest in by taking so long to do it. But companies do. So there is a big opportunity here for a new kind of venture fund that invests smaller amounts at lower valuations, but promises to either close or say no very quickly. If there were such a firm, I’d recommend it to startups in preference to any other, no matter how prestigious. Startups live on speed and momentum.
I realize Paul Graham’s words are not gospel, but he’s definitely giving food for thought.

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