Johnston, spokesman for the Super Bowl 50 Host Committee, said Santa Clara negotiated reimbursement because it is prohibited by local law from using public funds for some gameday costs. However, the city willspend some public money on promotional events and other costs not associated with the stadium itself.In San Francisco, Johnston said the committee will pay for the cost of putting on the actual public events, while the city will cover the cost of expanded city services such as public transportation and police and fire “as it would for any large public event, such as Chinese New Year, Pride or Fleet Week.””The city will more than make its money back through the dramatic increase in hotel and sales taxes,” Johnston said, saying economic benefits would be “in the hundreds of millions.”Avalos and other supervisors, however, were dismissive of those projections, noting that other events such as the America Cup had ended up falling short in the past.”We always get those trickle down projections and they really don pan out,” Avalos said.Regardless of whether the city as a whole benefits, some small business operators said today they would be harmed by the events.Vendors who normally operate on Market Street, including food carts, shoeshine stands and street artists, will be displaced by Super Bowl events.Stan Roth, who operates a food cart business, said he only just learned yesterday that the site at Market and Drumm streets for which he holds a permit will be closed off during the Super Bowl celebrations and he might lose access. Roth said he wants to work with the city, but would appreciate any help in relocating or reimbursement for lost business.”If they shut me down for three weeks, it would be a disaster,” he said.Mike Addario and Michael Trachiotis, both street artists, said the community of people who sell their wares at the Justin Herman Plaza arts market have been shut out of the Super Bowl events.
Citing a recent survey by Forbes magazine showing 19 franchises are worth at least $1 billion, Atallah said: “Average team profits last year increased by 31 percent and labor costs by only 4 percent. Historical reports by Forbes also reveal that team values have increased exponentially. The Patriots, for example, increased in value from $172 million in 1994 to $1.4 billion today.
As [coach] Bill Parcells would always say, ‘You are your record.’ And you know what? There it is, so that’s the truth teller in this thing. And I’m going to do my darnedest to get Hue players. And that’s all I can ask for, and that’s all I’m going to do.